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What is "The Story Bag"?
We take the good old paper bag in which you buy your sandwich, the wine bag with your bottle of red wine, the coffee cup from your little café next door or any other environmentally friendly bag and use it as a medium for art. "The Story Bag" has a piece of literature - a short story or poem - on one side of the bag and a content rich, engaging advertisement on the other. The bags are distributed by cafés, wine stores and retail outlets.
The idea
Australians are avid readers and cultural awareness has been growing immensely in the last few
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years. Similar campaigns in other countries attract thousands of literature enthusiasts. Poems in the London Underground and literature bags in Germany have developed huge word of mouth success. We believe that Australians are also literature enthusiasts - keen to read and share what authors send out into their daily life - delivered on sandwich, wine bags or coffee cups.
With the story bag everyone wins: Australians get a literary lift to their everyday; Authors reach the Australian public directly and are paid for their work; Distributors stand apart as they give back to the community; and Advertisers engage their customers with an interesting, targeted and cost effective campaign.
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